Word Salad |
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A technique for exploring a topic, theme or issue that can help a group get to the heart of the issue as well as find new ways to think about it. |
Bumper Stickers |
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Creating "bumper stickers" (or billboards) will help distill what has been learned and capture important key words, concepts, and images. |
Church Camp |
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Computer generated word lists are used to stimulate interesting new connections and ideas. |
Fun House |
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Taking a group on an imaginary guided tour of a relevant everyday experience can help them get to the heart of that experience and return with interesting and powerful new insights. |
Ghost Story |
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A paper-and-pencil exercise that helps break mind-set by demonstrating how even subtle mind-sets act as silent barriers to creative thinking. [Technique co-invented with Michael Goldstein, PhD]. |
Nickname Game |
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Participants generate a list of nicknames for various types of consumers. The names help to capture lifestyle, attitude, media and product usage patterns of various consumer segments. Helps a group clarify and prioritize its consumer focus. |
Who's Waldo? |
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Searching through pictures of a wide variety of different people uncovers new insights about the consumer and the brand. |
Subculture Surfing |
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Shifting focus to a distinct, colorful subculture (e.g., bikers, farmers, surfers, trailer park housewives) breaks mind-set and generates new understandings about the consumer and brand. |
Brand Mapping |
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Guided brainstorming exercise to quickly build a powerful, comprehensive understanding of the meaning of a brand(s). |
Heroes |
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Examining a problem or issue through the eyes of personal heroes leads to alternative ways to view a concept or solve a problem. |
Creative Whack Pack® |
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Roger von Oech's deck of brainstorming cards helps a group consider an issue or problem in a variety of new ways. |
Analogies |
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A classic but powerful brainstorming technique. Having a group look for analogies for a product or concept in other well known areas (e.g., people, places, fashion, food) can help break mind-set and lead to interesting new possbilities and connections. |
Whoppers & Snaps |
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Helps a group think outside the box by getting them to identify large, radical solutions (Whoppers) and very small, "immediately doable" solutions (Snaps) to a problem or issue. |
Picture Storming |
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Photographs and illustrations help a group look for new and interesting connections between the topic or issue and other ideas. |
Chindogu |
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Pictures of bizarre, strangely practical devices can help a group disrupt its thinking and then return to a concept or issue with a new point of view. |
Picture Diving |
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Projecting a concept or issue into a drawing portraying an ambiguous situation can help develop and articulate new insights. |
Fish Racing |
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An amusing and invigorating Australian child´s game that helps a group quickly reenergize their creative juices. |
Things to Do When You're Bored |
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What to do when all else fails. |