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Put piles of bumper-sticker sized paper around table/room.
- Tear-off many short strips of masking tape and stick along edge of wall where bumper stickers will be taped up.
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1. Give everyone five-minutes to silently write or draw auto
bumper stickers.
- USE THIS TECHNIQUE AT THE END OF A DISCUSSION OR AFTER USING OTHER BRAINSTORMING TECHNIQUES.
- Purpose of writing bumper stickers is to crystallize, capture, and summarize some of the ideas or issues being discussed.
- Bumper stickers should be aimed at the target consumer.
- Okay to combine words and symbols or just do a drawing.
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2. Collect bumper stickers and tape them all over the wall.
- Not necessary to group by similarity or theme--just get them up on the wall as quickly as you can.
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3. Lead group in reviewing the entire wall display of bumper
stickers.
- Look for appealing words, concepts or themes.
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4. Ask everyone get up and pick out their top two favorite
bumper stickers.
- Voting can be accomplished using markers (making check-marks) or with colored adhesive dots.
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5. Discuss vote getters.
- Which bumper stickers that do a good job of summarizing? Which bumper stickers capture imagination. Which bumper stickers open up a new area of thought?
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- 8 - 25 participants
- Cut long paper (e.g., legal sized) into bumper-sticker sized strips
- Markers
- Masking tape
- Optional: colored adhesive dots
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Click for instructions to other techniques |
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