Creative Aerobics: WHOPPERS & SNAPS


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	CREATIVE AEROBICS®


	Print these instructions


	WHOPPERS & SNAPS

WHOPPERS & SNAPS should be used as a follow-up technique to a normal brainstorming or idea-generation exercise. WHOPPERS & SNAPS is designed to help a group push themselves to squeeze out additional ideas by looking at the extremes of practicality.

"Whoppers & snaps" was given its name by John Nieman, Worldwide Creative Director of Darcy Masius Benton & Bowles, Inc.

Preparation

Cover the wall with large sheets of newsprint or use several flip charts.

Place pencils/pens and note pads or paper around table.

Colored markers for facilitator.

Steps

1.    Brainstorming SNAPS: Ask participants to spend five-
        minutes silently brainstorming VERY EASY, SMALL, DOABLE
        solutions/ideas--i.e., ideas that could be implemented "in a
        snap."

Ask participants to jot down their SNAP ideas.

Go around table and ask each person to briefly state one SNAP idea.

Make a list of the ideas on flip-chart pad or wall display.

Keep going around table until all ideas have been recorded.

2.    Brainstorming WHOPPERS: Repeat exercise. This time ask
        participants to spend five-minutes silently brainstorming
        HUGE, UNFEASIBLE, IMPRACTICAL solutions/ideas--i.e.,
        ideas that are too outrageous or "impossible" to be actually
        implemented.

Ask participants to jot down their WHOPPER ideas.

Go around table and ask each person to briefly state one WHOPPER.

Make a list of these ideas on flip-chart pad or wall display.

Keep going around table until all ideas have been recorded.

3. Discuss, prioritize, and develop the ideas with the most
potential.

Lead group in choosing the best SNAP ideas--ideas that would have the most impact and be the easiest to implement.

Lead group in identifying which WHOPPER ideas that can be transformed into more practical and doable ideas.